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About Us
 

Hi Guys! My name is Nasim and I am the founder and creative director of Azüra Designs. Fashion has always been my first love and the best way I found to express myself with confidence. Having lived in different parts of Asia most of my life, I was fortunate in being exposed to different cultures and fashion from around the world. Whilst on a trip to Uzbekistan I came across the most beautiful hand woven material known as IKAT. Having seen from start to finish how it is crafted and the unique patterns and colours produced, I was in complete awe. This experience together with my degree in interior design gave light to the idea to start something exciting, ethnic and unique. 

Now that`s enough about me, let's introduce Azüra Designs to you! 

Newly founded in 2017, Azüra Designs focuses on bringing one-of-a-kind fashion wear, accessories
and home décor using hand-woven fabrics originating from Central Asia. The character of each fabric
is reflected with its unique patterns and bold, vibrant colours which bring out a very individual
style for those looking to stand out. Blending traditional fabrics with modern styles, we aim to
give our customers a new wearing experience. 

We hope our beginning evolves to becomes a part of your everyday lifestyle!


Love,

Nasim 


HANDMADE

All our fabrics are 100% hand-woven using an indigenous technique called IKAT. It is a remarkable and complex dying technique that has been passed down through generations, which involves bundles of yarns to be dyed together before weaving them.

Each of the fabrics are carefully made by skilled hand-loomers in Uzbekistan, some of which take many days to complete the intricate design.


ethical

We work closely with Kyrgyz and Uzbek artisans who are extremely talented and passionate about their work and in return we pay them a fair, living wage. Working with these locals craftsmen gives opportunities to support them and their families.

 

Our Team

Our beautiful “Suzani” blankets are hand made by Uzbek women in remote villages of Bukhara region. Each blanket is hand-embroidered by few family members at the same time, giving them the the convenience to work from home as well as looking after their children.

Our felt slippers are handcrafted by a small group from the Baytik village in Bishkek, Kyrgyzstan. Most of these women are mothers and grandmothers looking for work to support their families, and our newly set-up workshop provides these women with the training and a source of income.